Tracy Benson
Founder and CEO, Certified Executive Coach

“You can achieve your organization’s goals through brute force or by engaging the people who work for you to work with you. Do the latter, and you’ll achieve better outcomes faster and ensure the results are sustainable, because you have activated the energy, passion and creativity of your workforce.”

Tracy is an industry leader helping organizations foster honest relationships and drive toward shared goals through candid and actionable communication. She counsels senior corporate and line executives, providing strategy and execution support to leadership teams, and partners with senior communicators to lead their organizations through transformational change.

As your coach, Tracy’s superpower is helping you frame circumstances, challenges and opportunities in a way that’s in line with your personal power to learn, grow and take action.

She coaches senior leaders and their teams in Fortune 500 companies across industries, including: healthcare, pharma, energy, technology, consumer goods, manufacturing, hospitality, defense and financial.


I help leaders and their teams amplify their strengths and eliminate blind spots in order to expand their impact.

And I teach leaders and managers who are exhausted by change fatigue The 3 Essential Practices to Make Change Suck Less.



Leadership coaching and counsel


Organizational change


Communication training


Communication assessment and strategy



We’ve partnered with our friends at Velaku to provide a wealth of resources relating to employee communications in the “New Normal” of the COVID-19 world.